Decades ago having an online presence was thought of as the most futuristic strategy companies could embrace to improve their brands, visibility and sales. With time, everyone got online and SEO became the next big thing. Search engines are always evolving, and so are marketers and their techniques. With strict competition, digital marketers have to know the latest trends to remain relevant in the industry. The following are some of the trends that have ruled in the online marketing sector in 2014.
SEO for multiple channels gained critical importance a few years ago, but today with everyone walking around with mobile devices in their hands, pockets and bags, SEO for the mobile platform is the biggest focus. Having a website optimized for mobile devices improves rankings. The top search engine, Google, gives higher value to websites that are optimized this way. Companies that have not yet embraced this put themselves at a disadvantage not only from an organic rankings point of view but also when it comes to user experience.
SEO Company Changes
It seems even when using a professional Digital Marketing Company in Melbourne, some factors remain constant an even more important in the face of sweeping change. Website content is still very important even though there have been cases of some websites being penalized for purchasing blogging services from guest bloggers. In the long run, decent content will always improve the ranking of the website, improve the user experience and bring results. For many people, web content simply means blog posts with information or white papers. There is much more to content, like info graphics and video, which can be used to relay information effectively.
In 2014, the importance between striking the right balance between linking and branding or marketing is emerging as an area of importance. Building of links is an important part of SEO, but in some cases it has produced undesired effects. Building of links and branding are two techniques that should complement one another. Buying links is no longer a useful technique in the field of SEO. Instead, the good old fashioned public relations and creating awareness on the website is generally a more accepted approach. Finding the right balance strengthens the ranking of the business, while letting it maintain control of the direction branding efforts go.
Social media is increasing in popularity, even though it does not affect the ranking of the website in the typical conventional way. The popularity will not necessarily lead to an increase in the organic rankings, but having positive signals in social media circles helps. One easy place to start to embrace and enjoy social media effects is by developing Google plus profiles. Social media has grown so much that search engines are using human signals like mentions, adds and shares to help determine ranking.
In 2014, SEO is boiling down to the three core pillars; content, links and social media. The effect of the relationship between these three elements has become more pronounced. For marketers and companies that rely on an online presence, embracing these three pillars will definitely result in success.